| Haas Marketing

The Answer Engine Effect

How a disciplined SEO + AEO program compounds into rankings, share of voice, and qualified pipeline

When organic Search (SEO) and Answer Engine Optimization (AEO) are run as one program — keyword strategy, content production, technical hygiene, internal linking, and citations for AI search — the results compound. Not linearly. Exponentially.

Below are three charts from Frenos , an OT cybersecurity firm, that tell the story. For Frenos , we focus on creating compelling content that is both Search and Answer Engine optimized. The results demonstrate that Frenos is outpacing and performing significantly better in search than it's larger competitors.

1. Share of voice overtakes well-funded competitors

In Semrush , a digital marketing platform that helps us optimize for both AEO and SEO, visibility (share of voice on tracked keywords) is the cleanest single measure of whether your program is winning. Frenos surpassed their competitors in April 2026 and kept climbing — while their much larger competitors did little content work and stayed flat near the floor.

The takeaway: with a category like OT security where two competitors have raised over $100M, the small, focused team won share of voice by publishing the right content consistently and earning AI search citations.