How SEO and AEO Work Together

January 29, 2026

How SEO and AEO Work Together

This is the third post in our Modern Marketing Stack series. In this article, I share how Frenos generates organic traffic from Google and modern answer engines like ChatGPT, Perplexity and Gemini.

If you're a founder or CMO investing in content but not seeing meaningful organic traction, the issue is rarely effort. It's almost always an issue of strategy, content and structure.

Most early and growth-stage companies move quickly to launch a beautiful site or landing page. Speed matters — but what's often overlooked is how that site will actually be found . That should be mission one. Start there and you stand a much greater chance of gaining meaningful traffic and activity in today's competitive mix of search and answer engine results.

Modern search visibility now spans:

Winning requires more than publishing blog posts and pillar pages . It requires a well thought out strategy. While that strategy isn't one-size-fits-all, following a set of proven fundamentals can create a foundation that will help you succeed.

Frenos , an OT cybersecurity company operating in a competitive and highly technical market, graciously allowed us to share the process we worked through together. Below, we break down that framework step by step.