Engaged, Not Responding — Email Nurture Plan
Email Nurture Plan
Engaged, Not Responding — Email Nurture Plan
A proposed separate “engaged but not responding” nurture for future lot leads — rather than just extending the original sequence — with audience definition, a four-email sequence, HighLevel workflow structure, and engagement-tier segmentation.
Audience Definition
One important adjustment: do not treat a single open as strong intent . Open tracking is noisy because Apple Mail and other privacy tools can register opens automatically.
Opened 2+ emails OR clicked any link, AND has not replied, booked, or entered an active sales conversation.
That gives a much cleaner warm-lead segment.
Campaign Structure
Email 1 — Day 0
Subject: Still thinking about your future project?
CTA: Reply with town + project idea.
This is intentionally conversational. No link. The goal is to create a reply.
Email 2 — Day 7
Subject: One thing to check before buying a property
CTA: Reply with an address.
Email 3 — Day 18
Subject: What could this property eventually become?
Sometimes the easiest way to think about a future property is to start with what you ultimately want it to do for you.
Email 4 — Day 32
Subject: Want us to take a look?