Sordan Construction 30-Day Google Ads Analysis

Sordan Construction

30-Day Google Ads Analysis

Bottom line: The campaign is generating traffic at a reasonable cost, but we would not scale it yet. The biggest issue is that the data does not show meaningful conversion tracking, so right now we can evaluate traffic efficiency but not whether Google Ads is actually producing leads.

30-Day Snapshot

Compared with the Previous 30 Days

One trend I don't like: Google is getting more aggressive with the budget without producing proportionately more traffic. That wouldn't necessarily be bad if conversions were increasing, but we don't have that information.

Keyword Performance

The campaign is heavily concentrated in three keywords. Nearly 48% of the entire budget is being spent on "general contractor." That's where I'd be cautious — it has substantial volume but is the least specific of the main terms. Someone searching for a general contractor could be looking for commercial construction, roofing, repairs, employment, subcontracting, or a builder. By comparison, "remodeling contractor," "general contractor near me," and "bathroom remodeling contractors" show stronger intent and higher CTR.

Search Terms Need Cleaning

The actual queries confirm some leakage. You're appearing for things that don't all represent someone actively looking to hire Sordan for a remodeling/addition project. I'd build a much stronger negative keyword list, and look carefully at queries containing "cost," "average cost," and "price" — separate those from high-intent "contractor near me" searches rather than treating them equally.