Sordan Construction Google Ads Analysis — October 6, 2026

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Sordan Construction · October 6, 2026

Google Ads Campaign Analysis

90-day performance review and recommended next steps

Source: G-Ads-Sordan-100626.pdf. Figures summarize the uploaded account analysis; the document does not specify exact start and end dates for its 90-day window.

Executive summary

Keep Google Ads, but rebuild Search before increasing the budget. The strongest evidence is spend concentration in generic contractor terms—not proof that Google cannot produce leads for Sordan.

90-day performance snapshot

Search versus Performance Max

Campaign spend and CPL are rounded as presented in the source. These are submission costs, not costs per qualified lead or acquired project.

Where Search spend is going

The recommendation is to pause both terms. By contrast, four more specific terms each generated a submission. These are small samples—not established winners—but the early signal favors remodeling intent.

The relevance problem

The source reports approximate impression-share metrics; they should not be treated as an additive, exact breakdown. The direction is clear: Ad Rank is the larger constraint. Search currently has one campaign, one ad group, one responsive search ad and 22 keywords, all pointing to gc.sordanconstruction.com/application .

The single ad has Average Ad Strength and mixes contractor, kitchen, bathroom and renovation messaging. Service-specific ads and pages are the proposed remedy; a separate landing-page audit is still needed.