Massachusetts Remodeling Cost Guide Campaign

Sordan Construction · Google Ads Campaign

Massachusetts Remodeling Cost Guide

A dedicated Search campaign designed to capture Massachusetts homeowners actively researching remodeling costs, project scope and planning—then convert them into identifiable leads.

Campaign Strategy

Run this as a dedicated campaign for the guide, separate from campaigns focused on hiring a remodeling contractor. Send traffic to a dedicated guide page, not a generic blog post.

Prioritize Greater Boston and the higher-value towns Sordan wants to penetrate within its actual Massachusetts service area.

Headline ideas

Descriptions

Landing Page

Recommended H1

What Does a High-End Remodel Cost in Massachusetts?

Get realistic planning ranges for kitchens, primary bathrooms, additions and whole-home renovations—plus the major factors that affect cost, timing and project scope.

Do not request a phone number initially. Reduce friction and let the email nurture sequence qualify the lead.

Targeting & Controls

Negative keywords

Review the search-terms report weekly and expand this list.

Geographic targeting

Do not target all of Massachusetts automatically. Prioritize Sordan’s real service footprint and affluent, high-value remodeling markets.

Use “people in or regularly in the targeted locations,” not people merely showing interest.

Bidding & Budget

Bid strategy

Start conservatively with Maximize Clicks using a CPC ceiling, or Manual CPC if available. Shift to Maximize Conversions once the campaign has enough clean lead data. Use at least two strong responsive search ads per ad group, relevant assets and landing pages aligned to ad intent.