Meta Ads Analysis Summary

Meta Ads · October 2026

Meta Ads Analysis Summary

This review covers Sordan Construction's Meta Ads campaign export for July 14 – October 14, 2026 (93 days), which is longer than the original 60-day audit window.

Primary finding: Sordan generated 91 reported leads at an average cost of $71.56 per lead. The bathroom remodeling campaign is notably more cost-efficient than the kitchen campaign.

1. Overall Meta Ads performance

These are Meta-reported leads from Instant Forms. They are not necessarily qualified remodeling opportunities or booked consultations.

2. Campaign comparison

Cost per reported lead by campaign

Lower is better. USD.

The bathroom campaign has a 20.6% lower cost per lead and a 35.8% lower cost per link click than the kitchen campaign.

However, the kitchen campaign has generated nearly twice as many leads and may still deliver better economics if those leads have higher project values or close rates.

3. Key findings and recommendations

Advertising spend allocation, July 14 – October 14, 2026

Recommendation:

4. What we still need to determine

The campaign data is useful, but major budget changes should wait until we answer three questions:

The current export combines all 93 days into one reporting period, so it cannot show month-over-month or week-over-week trends.