Sordan Construction — SMS Campaign Recommendation

Sordan Construction · SMS Campaign

SMS Campaign Recommendation

Use SMS to improve response speed, increase estimate bookings, reduce lead drop-off, and reactivate homeowners who previously requested information but did not move forward.

Use SMS to improve response speed, increase estimate bookings, reduce lead drop-off, and reactivate homeowners who previously requested information but did not move forward.

For Sordan Construction, SMS should primarily support the sales process rather than function as a broad promotional channel.

Lead comes in → respond immediately → start a conversation → schedule an estimate → keep the lead engaged.

Recommended SMS Campaigns

A prospect submits a website form, Google Ads lead form, estimate request, or other inquiry.

Immediately.

Confirm the inquiry immediately and encourage the prospect to respond while interest is high.

Send shortly after the initial confirmation if the prospect has not already provided enough project information.

Approximately 5–15 minutes after the initial response.

Once they respond:

This gives Sordan a simple way to identify high-intent leads automatically.

For qualified prospects who have not yet scheduled a consultation or estimate.

SMS 2 — 2 Days Later

Why This Works

The second message asks for a very easy response rather than requiring someone to complete another form.